Loletti
Brand Identity
Loletti is the personal brand of maker Lo’. Specialising in bespoke creation of intricately designed accessories. The ethos of Loletti is to take materials that have been etched into a culture and use them in a way to express luxury and history.
Because loletti creates a broad range of products from leather goods to smaller accessories it needed a flexible brand identity. The logo was designed to act as a stamp of standard. The logo is directly inspired by the early identities of couture paired with the vibrant colour palette to create a feeling of
