Strike - National Launch
Campaign assets
After testing Strike’s free-to-use service in several regional markets, primarily in and around Manchester and other parts of the North, off the back of that success Strike decided to take its service nationally. As part of this, we ran an above the line campaign that aimed to make the nation aware of the brand and communicate “feeling free”.
The campaign was spread across TV, Digital, print and social. focussing on showcasing the benefits of using a free to sell estate agency. My role within this project was to ensure we held onto the brand equity that had been built up in the north and translate the campaign identity on all touchpoints.
